0-10 Paying Subscribers: How to get your First 10 Customers for your Saas

Author Profile

Joonmin Youn

September 15, 2023

Blog Post Image 1

Introduction

Getting your first 10 paying customers is a major milestone for any business—and it's an essential step to achieving long-term success. The secret to this first critical step is identifying the right market, and making sure you're offering them something they can't find anywhere else. In this post, I'll show you how to get your first ten customers for your SaaS by learning from my own experience with pricing software for startups.


The perfect product-market fit

The product-market fit is the most important part of your business. If you're not building something that you want to use yourself, or if there's no market for your solution, then it doesn't matter how much time and money you put into it--you will fail.

In order to determine whether or not this is true about your idea, answer these questions:

  • • Are people asking for it? Does anyone care about what I'm doing?
  • • How many people would pay me for this service/product?

The first two questions are important because they will tell you whether or not there is a market for your idea. If people are asking for it, then there's a good chance that they would pay for it. If no one cares about what you're doing, then why should anyone else? You'll know if there is interest in your product by seeing how many people sign up for beta testing or pre-ordering.

The third question will tell you whether or not the market is big enough for your idea. If there are people willing to pay for it, then there's probably a decent sized market out there. If this isn't true, then you'll need to work on building up your audience before trying to sell them something.

If you answered yes to all three questions, then your idea has a good chance of success. If not, then you'll need to work on improving it.


Getting your first 10 customers

The best way to get your first 10 customers is to offer a free trial. This can be done through your own website, or you can use one of the many platforms that offer trial accounts for SaaS products (like Launch rock).

If you don't want to spend any money on marketing, then I would suggest getting listed on a marketplace like Product Hunt or Hacker News. These sites are very popular among developers and they have large audiences that will help drive traffic back to your product's landing page or demo site. You don't even need an active account; just create one and submit it there!

You should also use social media channels like Twitter/Facebook/LinkedIn etc., as well as forums where people discuss similar topics as yours (e.g., Reddit). Try reaching out directly by emailing influencers who might share information about what they're working on right now so they can mention yours too! And finally...give away some kind of "free version" so people can try before buying - maybe even during signup process itself.

It's really not that hard to get those first 10 customers if you have a valuable product. If it’s not working, read more about product-market fit as it might be an issue with the product being unappealing to customers.


Track your prospects and users

Once you have a plan, it's time to start tracking your prospects and users. You can use a CRM (customer relationship management) tool like Salesforce or Workato to track your prospects.

You should also have a sales funnel in place that allows you to see how many leads are coming through, the average amount they spend with you and what stage they're at in the buying process. This will help with prioritizing which leads need more attention from salespeople--and whether any particular marketing channels are working well for acquiring new customers.

You should also use a tool like Google Analytics or HubSpot to track your users. This will allow you to see how many people download your app, where they came from and how often they engage with it. Also consider using qualitative data like user interviews, surveys or focus groups to get more insight into what's working for your customers and what isn't--and then adjust accordingly.


Conclusion

It's great to have your first 10 paying customers, but it's even better if you can repeat the process. If you've found a way to get your first 10 customers and keep them happy, then you're ready for more. You can repeat this process over and over again until your business is booming!